IPTC Metadata Guidelines

IPTC Metadata Guidelines

Fairpicture follows the IPTC standards (https://iptc.org) and always requires the following metadata for each photo and video.

Without the completed metadata fields, the visuals will not be delivered to the client.

Take a look at our tutorials in the Help Center if you need help editing the metadata:
Metadata tutorial for Canto (software behind the upload link provided in the project).
Metadata tutorials for Adobe Creative Cloud

Metadata Example 3
Meta field Description Example
Creator / Author Name of the visual creator Augusta Wind
Title Try to sort your visuals into stories by giving all files belonging to the same visual story the same title. The Story of Ray O’SunorImpressions of the Waterlily District
PhotographyDescription / Caption / Abstract 1. Describe in the present tense WHO is pictured (full name, age, role) and WHAT is going on in the photo.
2. Give context to the event and/or describe WHY the photo is significant.
Ray O’Sun (71) belongs to the Nimble Cane Club (Older Persons Association). He lives with his wife and grandchildren. He is tuning through the radio stations. Involvement in a drainage project allowed him to buy some solar panels that provide electricity for his house. Those panels make it possible for the family to charge their phones and also listen to the radio daily.
VideoDescription / Caption / Abstract 1. Describe in the present tense WHO is filmed close-up (full name, age, role) and WHAT is going on within the scene.
2. Give context to the event or describe WHY the scene is significant.Indicate timestamps if more than one scene is being filmed.
00:00-01:32: Aida Sea (27) of the We Are Here  Organisation visits Norma Mountain (62) at her home in River Town in the Forest Province. Aida Sea brings along food and helps with chores. The women chat and eat together. These visits are important to Norma, as she has been living alone for several years.
01:32- 02:54: Aida Sea and Norma Mountain  carry out gardening work. Norma treasures her garden.
02:54-04:32: Aida Sea and Norma Mountain talk with a friend on the phone and bake. Norma Mountain is walking on the street & going about daily activities. 
04:32-04:47: Close-up of Norma Mountain inside the house
Country / Region Country Funkyland
State / Province State/Province Forest Province
City Greater area/City River Town
Sublocation Exact location Waterlily District
Name of Organisation Shown (Local) Partner Organisation / Project Nimble Cane Club / We Are Here
Credit Line Name Visual Creator/Organisation/Fairpicture Augusta Wind / We Are Here / Fairpicture
Person Shown Name(s) of the person(s) shown close-up with age in parentheses Ray O’Sun (71)
Copyright Notice ©year, Name Visual Creator, All Rights Reserved ©2021 Augusta Wind, All Rights Reserved
Copyright Status Select “copyrighted” on drop-down list Choose “Copyrighted”
Model Release Status Select correct status from drop-down list - “Unlimited Model Releases” (model release available)
- “Not Applicable” (no model release required)
- “Limited or Incomplete Model Releases” (model release limited or not available)
Model Release Identifier Select on drop-down list - “Available in Fairpicture model release database” for all files where model releases are available.
- “No consent for situational reasons” for all files where situational reasons (security, specific event) didn’t allow consent to be obtained
Keywords Drop-down list (in Canto) - “Client images”all image material
- “Client written document”all written documents (exp. written products)
- “Model Releases”all consent forms
Rights Usage Terms Fairpicture Terms & Conditions Copyright and rights of use according to Fairpicture Terms & Conditions: https://fairpicture.org/en/terms-and-conditions/

– Bern, February 2022